How to Get Your Kitchener Business on Google Maps
When someone in Kitchener searches for a service you offer, Google shows a map with three businesses listed right at the top — the coveted “Local 3-Pack.” Getting into that pack can transform your business. Here’s how.
Step 1: Create or Claim Your Google Business Profile
Go to business.google.com and either create a new listing or claim your existing one. Google will verify you own the business, usually by sending a postcard with a verification code.
Step 2: Fill Out Every Single Field
Google rewards completeness. Fill out your business name, address, phone number, hours, category, description, services, products, and attributes.
Step 3: Add High-Quality Photos
Businesses with photos receive 42% more requests for directions and 35% more clicks. Upload photos of your storefront, interior, team, products, and work. If you need professional photos — including aerial drone photography — Smola Designs can help.
Step 4: Get Reviews Consistently
The number and quality of your Google reviews is one of the biggest ranking factors for Maps. Create a simple process to request reviews after every job.
Step 5: Post Regular Updates
Google Business Profile has a “Posts” feature that most businesses ignore. Use it to share offers, events, and tips.
Step 6: Make Sure Your Website Matches
Your website’s contact info must match your Google Business Profile exactly. Include your full address in the footer, embed a Google Map, and add local schema markup.
Step 7: Build Local Citations
Get listed on Yelp, Yellow Pages Canada, 411.ca, the Kitchener-Waterloo Chamber of Commerce, and industry-specific directories.
Want expert help getting your Kitchener business to the top of Google Maps? Contact Smola Designs at 226-989-6081 or visit our contact page.
